Engage: Mix it Up!

As a church, maintaining your brand is really important. (See here.)

However, there are times it’s good to mix it up! Sometimes for special events or for different departments within the church, it’s OK to branch out from your church’s brand. Here are a few tips for mixing things up a bit.

Start well. In order to branch out from your church’s brand, you need to start with a good brand. If you don’t have one, start here. It’s important to choose a logo, 2-3 colors, and 2-3 fonts that convey your church’s personality. For most things  produced by your church, stay consistent with this brand. The 2012 Music Ministry Directory has some great resources for help with digital resources.

Choose wisely. For upcoming events, outreaches, special Sundays and for different departments within a church, it’s OK to diverge from the norm. For your church bulletin, website, stationery, and newsletters, it’s good to keep things consistent with the branding.

Don’t overdo it. When you do choose to mix it up, it’s important to stay as consistent as possible with your church’s brand while conveying the message or mood you want to convey by mixing things up. Make sure your church’s logo appears on every piece of printed and digital material you produce. Also, here are a few great reminders on using different fonts.